In this 10 part series, we will explore how AI is shaping Beauty and Fashion. Today we'll take a look at Part 1: Virtual Try-Ons.
Have you ever had a rushed morning and found yourself in a surprise "camera's on" meeting? Wouldn’t it be great if you had a makeup artist on speed dial? Enter Maybelline and Microsoft Teams' collaboration. Their integrated Beauty app lets you polish up in an instant, thanks to Modiface's AI. This isn’t about slapping on a filter; it’s about enhancing your features with over 70 touch-points for a genuine touch-up.
The Tech Behind the Glam
ModiFace is one of several emerging virtual make-up try-on solutions. Other notable players include Visage Technologies, Banuba, Perfect Corp, and Revieve.
So how does it all work? It’s a combination of facial recognition, augmented reality and machine learning. Facial Recognition makes sure the makeup looks like it's actually on you and not floating around. Augmented Reality then works its magic, adding that touch of glam to your real-time image. Meanwhile, Machine Learning tweaks and refines, ensuring the software gets to know you a bit better each time.
While the fundamental concepts are typically shared by these virtual makeup solutions, they still typically differ in a few key areas. As companies consider which to pick, a few considerations include the following:
Accuracy: Virtual try-on technology must be precise for a realistic user experience; choose providers with advanced AI and computer vision.
Range of Products/Features: Seek providers with a wide range of customizable beauty features and finishes, from foundation to lip liner, and finishes like glossy to glitter.
Customizable Solutions: Opt for providers that allow integration into various platforms and suit brand-specific needs.
User Experience: A seamless, user-friendly interface is key; consider how easy it integrates into your webshop or app.
Support: Consider how much dedicated customer support the provider offers.
Why Virtual Try-On is a Win-Win
So why have companies invested in this technology? For brands, it's about more than just selling a product. They're getting to know us better, understanding what we love, and yes, boosting sales along the way.
For us users, it's a no-risk beauty playground—try out different looks, discover new shades, and perhaps stumble on a style you'd never considered, all without the messy makeup removal.
Blending Tech and Glam
In the world of beauty, tech isn't just a sidekick; it's becoming a star player. As AI and tech keep evolving, it makes you wonder: what's next on the beauty horizon?
That wraps up Part 1 on Virtual Try On. Stay tuned as we dive further into our 10 Part series on how AI is steering Beauty and Fashion. In the meantime, tell us what you think and leave a comment below!
[References https://visagetechnologies.com/best-virtual-makeup-try-on-solutions/
https://techcommunity.microsoft.com/t5/microsoft-teams-blog/announcing-the-new-maybelline-beauty-app-in-microsoft-teams/ba-p/3877999]
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